01
Where ChatGPT Ads Manager is available
As of September 1, 2026, OpenAI's live Ads Manager availability table lists self-service as available in Australia, Brazil, Canada, Japan, Korea, Mexico, New Zealand, the United Kingdom and the United States. India and the 31-country Europe expansion are still marked Coming Soon.
- Creating an Ads Manager account does not unlock delivery before a country is supported.
- Advertisers in new European markets can currently use the OpenAI Ads team or approved partners where applicable.
- Always check the live country table before planning a launch.
02
How campaigns are bought
OpenAI's current documentation supports CPM for reach, CPC for clicks and oCPC for conversion-optimized click delivery. Advertisers set budgets and maximum bids, while delivery uses OpenAI's relevance and auction system.
- CPM charges per thousand impressions.
- CPC charges per valid click.
- oCPC remains click-billed but optimizes toward a selected downstream conversion event.
03
Targeting and measurement
ChatGPT Ads uses conversational context and intent alongside landing-page information, ad copy, advertiser-provided context hints and available targeting controls. OpenAI explicitly says context hints are not exact-match keywords.
- Current campaign controls include countries, optional platforms and custom audiences where supported.
- Conversion measurement can use the OpenAI Pixel and/or Conversions API.
- Reporting includes impressions, clicks, spend, CTR, average CPC/CPM and conversions.
04
Ads stay separate from ChatGPT answers
OpenAI says advertisers do not receive private conversations and ads do not influence ChatGPT's answers. Sponsored placements are selected and rendered separately from the assistant response.
- Do not build strategy around reading individual chat transcripts.
- Treat the platform as early: OpenAI says there are not yet universal advertiser performance benchmarks.
- Evaluate qualified downstream outcomes rather than assuming a new inventory source is automatically cheaper or better.
Sources
Primary and supporting sources
Facts were rechecked against the linked sources immediately before publication. Pricing, product availability and rollout status can change.