01
Overview
OpenAI launched its first CRM and ecommerce integrations for ChatGPT Ads on September 16, 2026, naming HubSpot as its first CRM partner and Shopify as its first ecommerce partner. The goal is to let businesses use ChatGPT Ads without rebuilding their marketing workflow around a separate advertising stack.
02
What launched?
Starting September 16, OpenAI says businesses managing customers in HubSpot can connect a ChatGPT Ads account, create ads, track performance and follow up on leads directly in HubSpot using HubSpot context.
Also starting September 16, US-based Shopify merchants can use a new ChatGPT Ads app in the Shopify App Store to create and manage campaigns. OpenAI says products are already integrated through Shopify Catalog, allowing merchants to run ads and track performance from the commerce workflow.
OpenAI says the Shopify app is scheduled to become available internationally in markets where ChatGPT Ads are available starting September 23, 2026. That is an announced rollout date, not a claim that every country will receive identical access or features.
03
ChatGPT Ads in HubSpot
The HubSpot integration is designed around CRM continuity. According to OpenAI, a business can connect its ChatGPT Ads account and handle campaign creation, performance tracking and lead follow-up inside HubSpot.
The phrase 'powered by their HubSpot context' indicates that the integration can use the business context available through HubSpot for these workflows. OpenAI's launch post does not establish that every CRM record or field is automatically shared with ChatGPT Ads, so businesses should verify permissions and data behavior in the live integration before making compliance assumptions.
04
ChatGPT Ads for Shopify
The Shopify app targets merchants that already maintain products through Shopify. OpenAI says products are integrated through Shopify Catalog, reducing the need to recreate a separate product feed before beginning campaigns.
US-based Shopify merchants are the first confirmed users of the app. International availability is announced to begin September 23 in markets where ChatGPT Ads are available.
05
Why these integrations matter
A new ad platform often creates operational friction: campaign setup happens in one tool, customer records in another, product data somewhere else, and lead follow-up in a CRM. OpenAI's first integrations aim to reduce that fragmentation.
For HubSpot users, the important workflow is ad creation -> performance -> lead follow-up. For Shopify merchants, it is catalog -> campaign -> performance. These are more useful lenses than treating the integrations as generic AI announcements.
06
How this relates to the new Ads Manager AI tools
The same September 16 release also lets advertisers create, update and analyze ChatGPT Ads campaigns using natural-language prompts through the Ads Manager plugin in ChatGPT. Ads Manager itself gained AI suggestions for copy and imagery plus optional text customization that can adapt existing headlines/descriptions to conversation context and translate copy into a user's preferred language.
Those AI tools are platform-wide changes. HubSpot and Shopify are integrations that bring parts of the ChatGPT Ads workflow into existing CRM and ecommerce systems.
07
Availability
HubSpot: OpenAI says the ChatGPT Ads integration is available starting September 16, 2026 for businesses managing customers in HubSpot, but account/market eligibility still depends on ChatGPT Ads availability and the live integration's requirements.
Shopify: US-based merchants can use the app starting September 16. OpenAI says international rollout begins September 23 in markets where ChatGPT Ads are available.
08
Pricing
OpenAI's September 16 launch post does not announce a universal extra price for either integration. Do not assume the integration is free, bundled, or separately billed without checking the current app and platform terms.
09
FAQ
Can HubSpot users create ChatGPT Ads from HubSpot?
OpenAI says businesses can connect a ChatGPT Ads account, create ads, track performance and follow up on leads directly in HubSpot.
Is the Shopify ChatGPT Ads app live?
OpenAI says it is available to US-based Shopify merchants as of September 16, 2026.
When does the Shopify app launch internationally?
OpenAI announced international availability beginning September 23, 2026 in markets where ChatGPT Ads are available.
Does Shopify automatically supply product data?
OpenAI says products are already integrated through Shopify Catalog. Merchants should still verify their live catalog, eligibility and campaign configuration before launch.
Is HubSpot the only CRM integration?
OpenAI calls HubSpot its first CRM partner, which does not imply it will remain the only CRM partner.
Sources
Primary and supporting sources
Use the linked documentation to check current pricing, access and product behaviour. The dates above describe this article; they do not guarantee that every vendor claim remains current.