01
What clients need before they book
- Service categories and realistic descriptions
- Starting prices or a clear consultation note
- Stylist or specialist profiles
- Original portfolio images with client permission
- Location, hours and contact details
- One clear booking or WhatsApp path
02
Organise services the way clients think
Internal salon terminology may not match the questions a new client asks. Grouping services by need—hair colour, cuts, skin, nails, bridal or grooming—can make the menu easier to scan. Complex services can explain consultation, duration and starting-price variables without pretending every client receives the same quote.
03
Use social media and the website for different jobs
Social media is useful for fresh work and personality. The website should hold the dependable information that should not disappear in a feed: service details, policies, team, location, booking route and frequently asked questions. Each can link to the other without duplicating every post.
04
Useful additions when the salon is ready
- Third-party booking integration
- Branch-specific pages
- Bridal or event enquiry forms
- Gift cards and deposits
- Care guides and policy pages
- Ongoing portfolio and service updates
Questions
What business owners usually ask
Can you connect our existing booking app?+
Usually, yes. The exact setup depends on the provider and is confirmed in scope; subscription or transaction fees remain third-party costs.
Should every service show a price?+
Show fixed prices when they are genuinely fixed. For variable services, a starting price and the factors that affect the final quote are more honest than an artificial single number.
Can Instagram replace the website?+
Instagram can support discovery and proof, while the website provides organised, searchable and business-controlled information. Most salons benefit from using both for different roles.
Can you use photos from our Instagram?+
Only when the salon owns or has permission to use them on a commercial website, including any client likenesses shown.