01
What launched?
Euka is expanding beyond TikTok Shop with an Instagram integration and Shopify-connected commerce workflow. Launch reporting based on company materials says brands can manage creator relationships across TikTok and Instagram from one system, while Shopify handles commerce functions behind Instagram affiliate programs such as samples, affiliate links, purchase tracking and payouts.
02
What is Euka?
Euka describes itself as an AI-powered operating system for creator programs. Its broader platform combines creator discovery, outreach automation, relationship management, content and performance tracking, licensing workflows and reporting.
Euka reports more than 17,000 stores, more than 4 million indexed creators and more than $4 billion in TikTok Shop GMV influenced through the platform. These are company-reported figures rather than independently audited performance claims.
03
AI creator search spans TikTok and Instagram
Euka's help documentation says AI Creator Search covers creators across TikTok and Instagram. Brands can describe the creator they want in natural language or search from a reference image, with matching informed by profile information, visuals and spoken transcripts.
Where commerce data exists, Euka can also use TikTok Shop signals. That does not mean identical commerce metrics are available for Instagram.
04
How the Instagram and Shopify workflow fits together
The workflow has two connected layers: Euka manages creator discovery, shortlisting, outreach, follow-ups and relationship history, while Shopify supplies important commerce mechanics for Instagram affiliate activity, including samples, affiliate links, order attribution and payouts.
This makes the launch most relevant to ecommerce brands already running meaningful creator or affiliate programs, especially teams using Shopify and brands extending an existing TikTok Shop program into Instagram.
05
From creator content to Meta ads
Euka also describes a Meta advertising workflow for licensed creator content. Brands can secure usage rights and use licensed creator content in Meta Ads with creator compensation structures such as flat fees, ad-spend share or revenue share.
06
Pricing, availability and open questions
A stable public matrix for Instagram-beta plan requirements, country availability and incremental pricing was not available in the reviewed sources. Do not assume every Euka customer automatically has Instagram access.
- Exact Instagram-beta eligibility and supported countries
- Supported Shopify configurations and payout methods
- Whether Instagram receives the same commerce-performance data depth as TikTok Shop
- A firm release date for planned YouTube support
07
FAQ
Does Euka work with Instagram creators?
Yes. Euka's current AI Creator Search documentation includes Instagram, and the launch extends its creator relationship workflow to Instagram.
Why does Euka use Shopify for Instagram?
Shopify connects creator relationships to ecommerce mechanics such as samples, affiliate links, purchase tracking and payouts, so creator activity can be tied to sales rather than engagement alone.
Can Euka manage TikTok and Instagram together?
That is the core proposition of the launch: a shared creator relationship layer spanning TikTok and Instagram, with commerce workflows connected where supported.
Is Euka adding YouTube?
Euka says YouTube support is planned, but no verified public release date was available for this article.
Sources
Primary and supporting sources
Use the linked documentation to check current pricing, access and product behaviour. The dates above describe this article; they do not guarantee that every vendor claim remains current.